Bookeen confirms its position as a main actor in the e-book industry by partnering up with the E.Leclerc hypermarket chain, the second biggest bookshop in France.

Press Release Bookeen / E.Leclerc: Paris, October 14th, 2015

In order to develop its e-bookshop offer, E.Leclerc has chosen Bookeen, the French e-book pioneer for over 12 years, to provide a complete digital reading solution called “e-librairie E.Leclerc”. By sharing it’s know-how to the mastermind of “Espace Culturel E.Leclerc”, Bookeen has gathered a new major actor with its digital offer.

Bookeen supplies a full e-book solution combining a performing content platform (, two e-readers from the Cybook Muse range (and accessories), Android and iOS Apps (“Ma Liseuse”), cloud synchronization and a catalogue of 170 000 e-books (in French only) right from the start.

Starting October 14th, this offer will be available in 500 retail points, meaning every single 215 “Espace Culturel E.Leclerc” and also hundreds of hypermarkets and supermarkets from E.Leclerc chain. With them, Bookeen reinforces its market diversification as well as the presence of a first-class French-made alternative to face international brands such as Amazon and Kobo.

This agreement confirms both the technical excellence of Bookeen products but also the approach of maintaining the chain and bookseller at core in the relationship with the reader.

Michaël Dahan, Bookeen’s Chief Executive Officer:

“The launch of its digital reading offer by the second largest bookstore chain in France is a strong signal made to market. This new initiative comforts us in the leitmotivs that has been thrilling us over the last 12 years: independence, opening, and quality. Fundamentals that caught the attention of a company who has always been able to provide the best products to its customers. We are very enthusiastic to partner with E.Leclerc on this new category.”

About Bookeen

Bookeen offers full digital reading solutions under the brand name Bookeen or white labeled. Pioneer on this market since 2003, Bookeen supplies its partners with a technical solution composed of E Ink innovating e-readers, ebookstores (online, or on e-readers) and apps synchronized within the cloud. Bookeen operates in more than 20 countries every year such as Brazil, Sweden, France, Spain, Russia, Hungary, Germany…

Major worldwide players use Bookeen-made solutions: Saraiva (the number one bookstore chain in Brazil), Carrefour (France, Spain, Belgium), Relay (France), Adlibris (the leading internet bookstore in northern Europe)…

Products and digital solutions are designed by Bookeen in Paris. Bookeen is a French Tech company.

About Espace Culturel E.Leclerc

Founded in 1995, “Espace Culturel E.Leclerc” is a main actor in the distribution of cultural goods in France. Real meeting point, the “Espaces Culturels E.Leclerc” allow access to culture to a large number of people: more than 90% of points of sale are located in cities of less than 80 000 habitants, in which 40% are towns of less than 15 000 habitants. The 215 “Espaces Culturels E.Leclerc” are striving every day in order to facilitate access to culture everywhere in France through the points of sale, welcoming places for dialogue. The brand is constantly looking for a greater accessibility to cultural goods, through geographical zone, price strategy, but also an ambitious product offer. In 2015, “Espace Culturel E.Leclerc” positions itself as the favorite cultural retailer for French people (OC&C Strategy Consultants study done in June 2015).

For more information:

For more information and details about Bookeen, don’t hesitate to contact us:

Jean-François Kitten,
+33 6 11 29 30 28

For more information and details about E.Leclerc, please contact: / 01 56 69 73 85.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.