Paris, August 5th, 2014
Bookeen, a European leader in eReading, is happy to join forces with Saraiva, the leading Brazilian bookseller, to launch Saraiva Lev, a range of two e-readers, available in 100 stores throughout Brazil, starting Tuesday August 5th.
As part of a strategy to attend client´s needs with a complete service which allows customers to read digital books at any time and place and easily acquire new titles online – from Brazilian and foreign authors -, Saraiva is launching today Saraiva Lev and Saraiva Lev com Luz, a line of e-readers designed for the best reading experience. The Saraiva Lev range represents the first e-readers connected to the Saraiva apps eco-system and its embedded e-book store. It will provide numerous innovations attached to the ebook shop management.
Bookeen and Saraiva teams worked months to provide this full digital content solution with great e-readers. Both e-readers offer HD E Ink® displays and a fast new interface.
This announcement further strengthens Bookeen’s international strategy focused on delivering eReading on a global basis in combination with a strong content management. In late 2013 Bookeen already announced partnerships with Carrefour featuring its Nolim line and the retail chain Relay.
Michel Levy, CEO at Saraiva: “The launch of the Lev is an action that reinforces Saraiva’s commitment to always provide a rich reading experience when it comes to education, culture and entertainment in Brazil. We are delighted to choose Bookeen as our partner, which is one of the most recognized companies in e-reading solutions and a pioneer in the e-reader field in Europe. We are sure that this partnership will provide the best technology to access our wide range of titles. The project is part of a Saraiva’s long term strategy to ensure customer access to digital content.”
Michael Dahan, CEO at Bookeen: “We are delighted to partner with Saraiva, a true leader in reading. We brought our experience and technology in a very constructive collaboration. With this launch, I believe Saraiva provides the best e-reading solution on the market and Saraiva customers will discover in the stores how the Saraiva Lev offer is competitive.”
Based in Paris, France, selling Cybooks in more than 50 countries, the Bookeen team – experts in eBooks since 2003 – has developed numerous e-reading solutions over the past 11 years. Bookeen offers hardware and content solution for leading partners. (White label e-book platforms)For more information: www.bookeen.com
Download high resolution images: http://www.bookeen.com/en/press/
About Saraiva Group
Saraiva Group, a Brazilian publicly-held company with approximately 6,000 employees which celebrates its 100th anniversary in 2014, creates and distributes content, technology and services by means of its publishing and retail businesses. The group is leader in legal contents and one of the largest schoolbook and textbook companies. It also delivers innovative ed-tec solutions for primary and high schools as well as digital content for the educational market, such as distance learning, cooperative learning, learning games and library subscription services. With 114 stores in 17 Brazilian states and in the federal district, the company has Brazil’s largest content, culture and entertainment retail chain. Since 1998, when its e-commerce platform was launched, it has been operating with an integrated and multichannel approach, offering products and services to customers at www.saraiva.com.br or through its bricks-and-mortar stores. Saraiva offers a wide range of products which ecompasses literature, office supplies, music, films, games and software, telephony, electronic devices, technology and magazines. It also provides services such as mobile recharge, gift card, prepaid cards, insurance, assistance, besides guaranteed delivery and home delivery.
For more information: www.saraiva.com.br
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